Business branding Content marketing is the process of creating and syndicating content to attract an audience, especially to sell your products and services.

 

What’s included in this service?

In partnership with The Portland Company, a digital marketing agency, we produce for our business clients to promote their brands on social media such as YouTube, Pinterest, TikTok, Facebook, Instagram and more.

 

Video Production

Company Culture videos are a way of telling your brands story by introducing them to the faces and places of your organization.

My partners at The Portland Company and I produce web commercials, story-driven mini-series for YouTube, bite-size social content for TikTok and more to grow brands audiences on a wide variety of social platforms. Driving sales and customer loyalty.

Real Estate & Architectual Photography

Photographing structures and environments is about more than just snapping a shot of the space. It’s about showing how those spaces are used, and ultimately how they make people feel.

My partners at The Portland Company and I stage your real estate for showcasing. Whether it’s a luxury property for sale to a premium market, decadent hotels or a boutique inn: we work with you to get a sense of your space and communicate with your audience to bring them into your spaces.

Check out some of the articles we’ve written to help you understand and evaluate the place of Business branding content marketing your business.

Copywriting Services/Blogging

Syndication

Influencer Marketing

Directory Listing Management

Social Page Optimization

Tracking & Reporting

Audio Production

Website Design & Development/Landing Page Development

This service is provided by our sibling company The Portland Company, owned by Spencer Hill, Brittany’s husband.

 

What is the cost?

  • Beginner $1,250/month

  • Standard $2,500/month

  • All-Inclusive bundle with tracking analytics and reporting $5,000/month plus a $6,000 sign-up fee

Our beginner bundle includes one service, our standard bundle includes two services and our all-inclusive bundle includes three or more services. We require a 3, 6 or 12-month contracts. There is a price increase for 3 and 6-month contracts. These can be paid monthly, quarterly or annually. For context, businesses looking for the maximum impact at the fastest pace we recommend a budget of $15,000 a month. At $5,000 a month, we coordinate with you to identify the top methods of content marketing and focus on those first if we have funding available after, then we will continue onto lower priority services, but they are not guaranteed to be included.

Engagement Strategies

Each platform has different tools and rules for interacting with your audience. Annually, or more often, those tools and rules change. Even for a small business: to develop and manage the strategy for engaging with your audience on each platform can become a part-time job or beyond.

As a part of our Content Marketing service, we will create an Engagement Strategy for each platform that we syndicate your content to. We’ll provide a written document that explains the nuances of working on the platform so that your in-house staff can manage the engagement if you choose not to employ our company, or another marketing firm, to manage that aspect.

 

Content Research

We begin the content marketing process by learning everything we can about your business, it’s products and services, your customers, how you operate and, especially, your sales funnels and process.

From there we begin to research your competitors and the broader industry to understand how you compare, and observe the strengths and weaknesses.

This ensures we’re educated enough to begin the ideation process.

 Content Creation

1. Ideation

The next step in the process is coming up with ideas for the subject matter and the mediums (copy, media, etc…). This includes forming outlines, scripts, wireframes, mockups and prototypes when applicable. Sharing these with the client for niche-specific feedback. And getting approval to move forward.

We’ll also identify outlets and mediums to syndicate to.

2. Creating Copy

During this step we create all copy. This includes blog articles, 

3. Creating Media

And in this phase we create the media including photography, digital designs, video production and more.

4. Syndication

Finally, we begin to schedule the syndication of content and execute that syndication.